Former Speaker of the House Marco Rubio is holding a bloggers conference call today, building off of his endorsement by stalwart conservative Senator Jim DeMint (R-SC).
Said DeMint: "Americans are increasingly [alarmed] by the direction of our country. ... and Americans, not just Republicans, are looking for an alternative. ... It is important that we don't offer the status quo. ... Marco has convinced me that he can win the race in Florida and help set the tone for Republicans across the country."
In response to my question to Rubio about his plan to raise his name identification outside of south Florida. Paraphrased "We started early; we are still 16 months out. ... We plan to travel everywhere, go anywhere, raise enough money with voters. ... This campaign will come from the bottom up, not from the top down."
And in a follow-up: "Typical Republican campaigns are about endorsements, raising money, and going on TV. [But we are not] running a conventional campaign. That's not my kind of campaign. It's about ideas."